Jolt From Guerrilla Gardens Paints a Scion
Employing wordplay, Jolt has developed a character called the guerilla gorilla. The playful character embodies Urban Nature—he is both wild and civilized. GuerillaGarden, which is the name of Jolt’s company, references a movement that originated in New York City in the early 1970s. Guerilla gardening is an improvised attempt to beautify a deteriorating landscape.
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