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  1. Defining Native Advertising


    from Digiday Added 168 0 0

    Digital agencies are now in the business of establishing "newsrooms" that create branded content for online publishers looking toward ad formats that are pricier and more prominent than…

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    • The Art of Sponsored Content


      from Digiday Added 30 1 0

      Sponsored content is a beacon of hope for publishers -- a new, exciting product that offers an reprieve from the pressure of pageviews. Gawker and Business Insider are two top publishers that have…

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      • What Retailers Can Learn from Publishers and Vice Versa


        from Digiday Added 93 3 0

        We've established that top retailers should be generating content as part of the user experience. What lessons should retailers draw on from traditional publishers? What can publishers learn…

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        • The Agency Challenge


          from Digiday Added 219 2 0

          Your agency has you convinced it needs to do everything, from the day to day marketing to the big media buys. Some brands are bringing certain tasks in-house, while others outsource different tasks…

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          • Breakfast Workshop with Yume + LG: Debunking the Myths Of Video Advertising and Connected TV


            from Digiday Added 183 1 0

            Join YuMe, LG, Razorfish, and Accedo for a look at common CTV myths around scale, demographics, content, creative, and measurement. From high level insight and the latest CTV research, learn why CTV…

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            • Finding Insights in the Data Deluge


              from Digiday Added 105 3 0

              Moderator: Giselle Abramovich, senior editor-brands, Digiday @GAbramovich Speaker: Yvette Lui, director of global marketing solutions, global data & audience partnerships, Facebook Finding the…

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              • Agile Creativity


                from Digiday Added 86 2 0

                Moderator: Saya Weissman, assistant editor, Digiday @SWeissman Speaker: Cecelia Wogan-Silva, independent ad agency relations, Google @cecelia2go It's time to mothball the old creative process…

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                • Case Study: Original Programming


                  from Digiday Added 49 2 0

                  Presenters: Karl House, head of sales, Deca @KarlHouse Kathryn Kennedy, brand marketing manager, Pepsi There have been a few recent successes that prove original programming could very well be the…

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                  • Driving Innovation at Scale


                    from Digiday Added 34 0 0

                    Moderator: Jack Marshall, staff writer, Digiday @jackmarshall Speakers: Patricia Korth-McDonnell, partner & managing director, Huge Los Angeles @IAMPKM Ivan Perez-Armendariz, chief digital officer,…

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                    • Perfect Market at DPS: The New Age of Discovery


                      from Digiday Added 117 1 0

                      Social media and mobile are changing the way that people discover content, thereby presenting new challenges in attracting and retaining audiences. In this session, we will discuss how the modern…

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                      • Sacolas Plásticas


                        from POA em Debate Added 23 1 0

                        Participantes: João Francisco Micelli - Vice-presidente da Fecomércio/RS; Felipe Amara - Ecólogo e Coordenador de Educação Ambiental na Fundação Zoobotânica;…

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