Your agency has you convinced it needs to do everything, from the day to day marketing to the big media buys. Some brands are bringing certain tasks in-house, while others outsource different tasks to different shops. But with agility top of mind, what really should be left up to the agency, and what should be managed in-house?
Moderator: Saya Weissman, assistant editor, Digiday @SWeissman
Speaker: Aubrey Flynn, brand content director, Ciroc Ultra Premium Vodka @aubreyflynn