We've established that top retailers should be generating content as part of the user experience. What lessons should retailers draw on from traditional publishers? What can publishers learn from online retailers to successfully work commerce into their websites? Gawker Media's director of business development and Wayfair's director of digital media sales will discuss what they have learned from each other's industry to expand their own capabilities.

Speakers: Erin Pettigrew, executive director, business development, Gawker Media
Michael Beaulieu, associate director, digital media sales, Wayfair
Moderator: Brian Morrissey, editor-in-chief, Digiday

j vimeo.com/71462071

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