Sponsored content is a beacon of hope for publishers -- a new, exciting product that offers an reprieve from the pressure of pageviews. Gawker and Business Insider are two top publishers that have found success in their approach to sponsored content, albeit through different strategies and on different levels. Both have dedicated teams working with brands and agencies to produce curated content that achieves the brand's goals while maintaining each publishers' signature voice. Hear from Gawker and BI on the nuances and intricacies of sponsored content and what sets their strategies apart from others.
James Del, executive director, Studio@Gawker, Gawker Media
Emily Evans-Allen, svp, Business Insider
Brian Braiker, executive editor, Digiday