Hot off of last years Dew Underground Tour, Fuel once again teamed up with Mountain Dew to host the Green Label Experience, a national tour featuring the underground music and art scenes of select cities. We created a package centered around a single character leading us through the various stops of the tour via his skateboard, bmx bike, or snowboard. Mountain Dew plus Fuel TV is already a win. Mix in some character design and animation and, well, it's like drinking an iced cold beer on a scorching day. At a beach bar. In Costa Rica. I digress... Please check us out at weareroyale.com

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