For this bevy of spots for GMC we once again teamed up with CG car aesthetes Sway Studio. This time our role was to design and animate the graphic elements that call out the array of tasty features for this smaller SUV.

Credits:

Creative Director: Ryan Honey
Executive Producer: Maurie Enochson
Producer: Eric Badros
Associate Creative Director: Jeremy Sahlman
Art Director: Jenny Ko
Design: Jenny Ko, Jon Gorman
3D: Jens Lindgren, Tim Hayward, Cody Smith, Zach LaPlante, Matt Everton
2D: Tim Hayward, Zach LaPlante
Technical Director: Paul Hormis
Editor: Aristides Zamora

Software used: Maya, Adobe After Effects

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SWAY STUDIO
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Director: Mark Glaser
VFX Supervisor: Aaron Powell
Producer: Alex Thiesen

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LEO BURNETT (CHICAGO)
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Senior Producer: Scott Gould

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LEO BURNETT (DETROIT)
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EVP/Creative Director: Peter McHugh
Creative Director: Chad Laughlin
Art Director: Bruno Pieroni
Copywriter: Eduardo Tua
Senior Producer: Jennie Hockthanner

j vimeo.com/14438102

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