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This particular 3D projection was done on two identical, adjacent buildings of Sun Tec City in Singapore. The projections were quite large and fitted with matching audio.
The entire projection consisted of 3D animation, based on the style and video footage of the latest BMW TV commercials developed by Publicis. The projection took place on two consecutive nights and were part of a special event for the top executives of BMW Asia and their business associates.
Implementation: May 5 and 6, 2010
Story board: Publicis