Josh Horton of Hieroglyph was looking for a film-maker to help him bring The Urban Child Institute's new microsite to life with an animated film. The concept of Baby Small is that the first three years of life for a young child are incredibly important and can determine a lot about her later successes in life.

We worked with Hieroglyph to create a three-minute film for the microsite that explains the Baby Small concept to the Memphis audience. A 30-second and 15-second cutdown of the PSA were shown on local television and our illustrations were also used as the basis for the site design.

Agency: Hiero­glyph

Direc­tion, Design & Ani­ma­tion by Bran Dougherty-Johnson

Music Com­po­si­tion and Sound Design by Hat­farm

Voiceover by Lyn­d­say Rush

Client: Urban Child Institute


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