The Architectural League Prize 2012
Recorded: June 26, 2012

SOFTlab is a New York-based design studio specializing in media: graphic design, branding, strategy, environmental design, and interactivity. The studio was founded in 2005 by Michael Szivos. The office’s work has been shown at the New Museum, MoMA, and The Metropolitan Museum of Art and the office was selected by the New York Chapter of the AIA in 2010 as part of its New Practice New York program. Szivos received his B.Arch from Louisiana State University and his M.S. in Advanced Architectural Design from Columbia University’s Graduate School of Architecture, Planning, and Preservation. He is currently an Adjunct Assistant Professor at GSAPP and is a Visiting Professor at Pratt Institute’s Graduate School of Architecture.


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