For this VCU Brandcenter assignment we were asked to take a product traditionally geared toward a certain gender and reposition it for the opposite sex.
As more and more states make the push to legalize gay marriage, a line of engagement rings for same-sex couples seemed not only necessary to us, but increasingly imminent. Same-sex relationships are by no means a modern day concept, they're just finally beginning to get the respect and acceptance they've always deserved from this forward-thinking generation.
Love has no limits. And who better to tell this new, iconic love story than Tiffany & Co.

Created: 02.18.13

Creators:

Matt Reamer - iamtheream.com
Karlin Lichtenberger - karlincaroline.com
Blakeley Jones - blakeleyjones.com

j vimeo.com/62353245

Loading more stuff…

Hmm…it looks like things are taking a while to load. Try again?

Loading videos…