Everyone has big data. But few can credibly turn that data into, first, information, second, insight, and, third, action for digital advertisers. Exponential walks us through the technology and resources brands and their providers need to make that journey. Discover how to turn data into advertising intelligence and build successful audience models that precisely manage the trade-off between lift and reach.

Presenter: Tim Brown, chief product officer, Exponential Interactive

j vimeo.com/49856664

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