New tech companies have finally realized that there is limited capital to go around for all these ventures. But if they partner with their customers -- the brands -- from the outset, it’s much easier to adapt to their prospective clients’ needs. Now some agencies are playing matchmaker to the startups and brands in order to keep the newcomers afloat. Is this trend here to stay?
Moderator: David Berkowitz, vp emerging media, 360i @dberkowitz
Speakers: Albert Chung, co-founder & CEO, Pictorious @albertchung
Ruthie Wittenberg, senior director of corporate & Olympic marketing, NBC Universal @wittysend
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