2013. "SOL Música". Channel branding.
We have found ourselves doing TV channel branding almost exclusively in 2013. Last December we pitched and won not one or two, but four channel rebrandings for Spain’s Chello Multicanal!
Sol Música is the first and only channel to specialize in Spanish Music.
For this channel, we not only produced an identity design package but also packaged all domestic production programs. To top it all off, we did it all in traditional animation.
Stay tuned for the rest of our Spanish Television odyssey. This year is only half-way over and there’s much more to come!
Now you can watch lots of sketches, boards, concepts, storyboards and many more here!:
Client: Chello Multicanal España
Creative Director: Sergio Saleh
Executive Producer: Pablo Encabo
Art Director LUMBRE: Adriana Campos
Art Director: Javier Jauregui
Design and illustration: Federico Dams (Charlie Studio), Rodolfo Melian (Charlie Studio), Javier Jauregui, Leo Campasso, Israel Giampietro, Nacho Malter
Animation: Federico Dams, Rodolfo Melian, Leo Campasso, Israel Giampietro, Nacho Malter, Dario Becher, Javier Tedin, Matias Poggini
Music: Provided by client
Additional sound design: Emilio Haro, Pablo Paz
Music for this reel: “Y yo que se...” – Tequila! (Thank you, Daniel! ;))