A short ﬁlm introducing IPC Content, a new branded content strategy from IPC Media. I worked directly with the team at IPC to develop and design this before animating it. We worked especially hard to create a narrative and visual structure that didn’t rely on stats or sales ﬁgures or even previous IPC content, allowing for a fresh and engaging piece of content in itself.
This will be used by IPC to lead presentations and pitches to media partners and major brands.
UPDATE: I've since made a new film for IPC to complement this one: vimeo.com/92278591