Nendo alias Japanese product designer, architect and graphic designer Oki Sato likes to arouse what he describes as "small '!' moments". Since those light bulb moments often get overlooked in daily life, Nendo applies his approach to a broad variety of products and designs, be it furniture, packaging design, installations, architecture, interior designs and, yes, chocolate pencils. Nendo opened his first office in Tokyo in 2002 and since then not only won numerous design awards and exhibited all over the world but also realized many collaborations with international clients s.a. Capellini, Moroso, Sony and Swedese. We met Oki Sato in Milan during the Salone del Mobile 2009 where he was contributing to the Senseware Tokyo Fibre exhibition.
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(video originally published June 2009)