This was the spot before all the brand spots for the new Doritos Locos Tacos. It encouraged people to tweet #doritoslocostacos and then Taco Bell would make your town the first town with this new Taco Bell creation. PArt of the largest product launch in Taco Bell history. This was the beginnings of something huge.
Creative Team: Adam Nowak, Writer, Adam Tompkins, Art Director
Director: Jake Scott, RSA Films