I worked on multiple campaigns for United Airlines. There were many things happening during this time frame for them. This was a spot about it picking itself back up after a stint at bankruptcy and it was also thinking about combining with another airline. On this I was the old school archive footage producer. I went to United HQ in Chicago and found film rolls (16mm, 8mm, old 35mm) footage and tapes (literally in the dusty crevices of their buliding). We restored the old film, transferred all of the footage and scoured it for the best bits. The footage continues to be a part of United Airlines history as they continue to use it to this day. And listening to Rhapsody in Blue by Gershwin over and over is actually a pleasure.
Creative Team: Tom Lichtenheld