This advertisement for Heinz was turned around at a really fast pace. From
brief to pitch to production, it must have been about 5 weeks in total.

The initial script was really twisted and intriguing in a good way. To tell
a classic garden of eden story with a pre-historic man who discovers
hunger for the first time.... and then eats all those beastly beasts who have
been giving him stick in the wilderness. Not to be taken too seriously!

The visual style is a combination of storybook pop up and cardboard and 2D and 3D.

Director Mikko Pitkänen led the team of designers and animators as well as
penned the lyrics to the song.

Credits:

Anima / Anima Boutique
Director: Mikko Pitkänen
Producer: Jani Kuronen
2D artists: Kiira Kalliomäki, Joonas Utti
3D artists: Jussi Dittmer, Janne Mäkinen, Olli Rajala, Sebastian
Söderlund, Wilhelm Tigerstedt

BBDO
Producer: Ekaterina Barmak
AD: Dmitri Yusov
Account manager: Olga Shurenkova

j vimeo.com/17327154

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