Go beyond the bike with Chris Sulfrian -- founder, builder, believer – of Generic Cycles, a Denver, Colorado-based fabricator of functional, innovative, and stylish bicycle frames that inspire people to have fun riding mountain bikes.

The inaugural entry in the S|I Founders Series with filmmaker Eric O’Connor, graduate of Colorado State University and Denver South High. This series of documentary shorts takes us beyond the product and into the soul of Colorado business founders who are operating at what we call the intersection of business and lifestyle. To spend time with them is to experience first-hand the spirit and passion that drives them. With each installment of the S|I Founders Series, to be released quarterly, we will partner with a talented Colorado filmmaker and get to view the story through their own unique lens.

Read the full story at: foundersseries.tumblr.com/post/44505642554/genericcycles

j vimeo.com/52584532

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