UNEP Goodwill Ambassador and Chinese film star Li Bing Bing and UNEP Executive Director Achim Steiner host a joint press event to highlight an outreach initiative from UNEP/CITES which aims to reduce demand for ivory and rhino horn. This launch coincides with the star’s trip to Kenya to visit orphaned elephants and travel to the bush to learn more about the plight of these iconic animals and to raise awareness of the poaching crisis.

j vimeo.com/65637011

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