YDN Designguide takes you on a tour through a selection of Ventura Lambrate. The new exciting area of the Salone in Milan thats taken 2 years to mature to what it is today. As a reaction to the never ending cocktail openings and masses of drunk italians in Zona tortona, Organisation in Design decided to gather some of the best designers and collectives in a new area of Milan.
text from the organisation:
"The goal with Ventura Lambrate is to offer the international design world a new area in Milan, where the focus will once again be on the quality of the presentations, the substance of the exhibitors and the content of the works. With space for renowned established designers, emerging young designers, creative labels, interesting initiatives, small surprises and exciting presentations. The aim is to make Ventura Lambrate an area where both the press and the public are positively challenged by qualitative presentations, interesting exhibitions and new designs."
for more info you can take a look at some of the participants websites on:

j vimeo.com/11213723

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