Smart Bomb Interactive asked me to create a landing page intro video for their hugely successful Animal Jam property. The main creative goal was to give the viewer the feeling of being immersed in this vast online world without misrepresenting the actual 2D look of the game by using traditional 3D CG animation. To accomplish this, I developed a hybrid, 2.5D technique: by incorporating the 2D assets from the actual game and placing them into a 3D environment that I could move my camera through, the final shots had a look similar to that of an over-sized pop-up book. SBI was thrilled with the results, and I was pleased that the promo captures the fun , excitement and amazing variety of the Animal Jam experience!

j vimeo.com/45211447

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