Since The Goat symbolizes all things Backcountry.com, we decided to wear it with pride—on our roof. And what better way to show off the world’s largest goat than to skydive onto it out of a helicopter?
Backcountry.com’s Salt Lake City Distribution Center is minutes away from the greatest snow on earth, and it’s also mere minutes from the Salt Lake International Airport—seconds if you’re in a chopper.
It took us 5 months of arm-wrestling the FAA for approval, but Operation Goat Jump finally came to fruition: in a major air-traffic thoroughfare, Backcountry Athlete Steph Davis and Founder of Moab BASE Adventures Mario Richard jumped out of a helicopter and onto the massive Goat logo atop our Salt Lake City Distribution Center.
See it for yourself.