This PSA was created in Spring 2014 by students at Clarke Street Boys & Girls Club in a Milwaukee Film Education Program On-site Workshop.
In this six-week workshop, students learned about the PSA video genre, chose an issue that mattered to them, and identified a message they wanted to communicate to their peers. They were involved with the entire video production process--from conceptualizing, to shooting, to lighting, to editing.
This PSA is particularly poignant, however, as the issue they chose to address in late April was gun violence. As readers may recall, on May 21, Sierra Guyton, a member of the Clarke Street Club, was caught in the crossfire of a shooting on the playground. Because this incident occurred just days after the group had completed initial filming on their project on that same playground, we were unsure if they would want to complete it or if they would find the process too difficult. However, the youth came together and determined that the message was all the more important now and that they needed to finish the video “for Sierra” and film some additional material as well. The version of this video you’ll see here is their impassioned message to our community concerning this issue.
This program was supported in part by a grant from the Wisconsin Arts Board with funds from the State of Wisconsin and the National Endowment for the Arts. Additional support was provided by the Herzfeld Foundation and the Milwaukee Public Schools Partnership for the Arts and Humanities program.