PanicProgram@PostPanic director Erwin van den IJssel was asked by DisneyXD Netherlands to create a series of channel idents to promote the Dutch channel's summer theme of 'Chain Reactions'.

Erwin decided to build story-based chain reactions which were crafted entirely out of objects kids could find at home. The joy he wanted to capture was that of being able to build things that your parents would raise their eyebrows at (hence the flying squeezy-bottle heron and exploding sports-field). The heros of the idents are the kids themselves - cut out of snapshot photos and placed on cardboard figures. Disney XD also specified that the idents must have a Dutch 'feel' so objects were carefully made from subtely recognisable materials and products, such as the various food tins and bottles, chip boxes for football goals and traditional Dutch biscuits.

CREDITS

Project: Disney XD Idents

Client: The Walt Disney Company Benelux,
On-Air Manager: Nancy Theunissen, The Walt Disney Company Benelux
Promo Producer: Elmar Scharff , The Walt Disney Company Benelux

Production Company: PostPanic
Executive Producers: Ania Markham, Jules Tervoort, PostPanic
Director: Erwin van den IJssel, PostPanic
DOP: Hessel Waalewijn
Producer: Liene Berina, PostPanic
Senior Producer: Annejes van Liempd, PostPanic
Art Direction: Roger Denton; Design, Nicole Nieuwenhuis, Jelier&Schaaf
Music and Sound Design: Jochen Mader, Audionerve
Post-Production: PostPanic
Editor: Ine van den Elsen, PostPanic
2D Artists: Doma Harkai, Donat Ertsey, PostPanic
Production Assistant: Alba Sueiro, PostPanic

j vimeo.com/70113748

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