DesignMarch has an annually changing festival identity. The 2013 festival identity was designed by the graphic designer duo Jónas Valtysson and Ármann Agnarsson.
The identity features a real wooden grid forming the letters “HönnunarMars” (Icelandic for DesignMarch). Made from pine by designer Hlynur Axelsson, the grid, some 475 x 350 x 45 cm in size was then photographed by Marino Thorlacius in several locations around Reykjavik.
– In our view, DesignMarch is like an empty canvas set up for the local designers to draw on. We took that quite literally, Valtysson and Agnarsson say. The structure was then torn apart and four letters were handed over to four different designers and design teams to work on.
Like the festival that covers all fields of design, the four prominent designers too represent different fields.
One of them is Vík Prjónsdóttir, a design collective whose products are inspired by the Icelandic folklore and made from Icelandic wool.
DesignMarch is Iceland's most important annual design festival. designmarch.is