Chris Malone, Chief Advisory Officer of The Relational Capital Group has partnered with renowned Princeton Professor of Psychology, Dr. Susan Fiske, on a ground-breaking study of brand relationships. Their recently completed study examined eight brands - McDonald's, Burger King, BP, Shell, Tropicana, Minute Maid, Tylenol and Advil. The study has confirmed that the same instinctive thought process that governs our perceptions and interactions with other people also drives our purchase decisions and loyalty towards consumer brands.
This presentation is an exclusive sneak preview of findings that will be released to the media in August 2010.
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