Lance shares his first hand experience in what it takes to build original storyworlds. From Pandemic 1.0 which invaded the Sundance Film Festival this year, to his new participatory storytelling trilogy, Reboot Stories, which kicked off this year with an actual space launch - Lance pulled back the curtain on the process and shared his experience at Power to the Pixel's Cross-Media Forum, October 2011.

j vimeo.com/31913135

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