Beakus director Mr Binns created this beautiful and stylish promo for the Ellen MacArthur Foundation.
We were asked to convey a complex idea - how business and consumers should change their habits to an ecology in which we re-generate all the materials we use - in a bright, fun, and engaging way. Mr Binns designed a pared back but cleverly though out world of technology and work in which to tell the story of rotund worker bees living in a new, fresh, Circular Economy.
Go learn more about the idea, and why it's making headway in business and politics here: ellenmacarthurfoundation.org
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