The international bathroom appliances company Roca desired to present its art and design affinity at the “100% Design 2010“ exhibition in London.
This would not have been achieved by showing their exisiting high level design products conventionally, but by presenting their trade fair stand as an art installation.
WHITEvoid designed a black monolithic trade fair stand as a stage for the specially developed kinetic light sculpture “THE WAVE“. The sculptural, hanging light arrangement forms generative wave patterns complimented by blue light animations, symbolising the main element of ROCA, water.
80 KINETIC LIGHTS DMX winches and LED rod light elements were used for this installation.
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