What is the Design Jury looking for in a Cube-winning piece? Craft, and purpose. In this video we hear from Lucia Grillo, Managing Director of Psyop, Michelle Higa Fox, Director/Animator at Slanted Studios, and Chelsea Briganti, Co-founder/CEO of Loliware Edible Cups, HyChia about some of the work they've seen on Day 2 of ADC 93rd Annual Awards judging, and why they don't necessarily care how 'big' the work is – just how well it's done.

Who will win? Find out at the ADC Festival this April 7-9: adcawards.org/festival/

j vimeo.com/86579503

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