We handcrafted this promo for the launch of the brand new Specialized S-Works Road Shoe. The shoe itself was years in the making and by far the most innovative shoe Specialized has ever produced.
The shoe was designed by Rob Cook, a renowned footwear designer. His design process is stripped down and involves pencil and paper, and a lot of trial and error - no computers. We wanted to pay tribute to his process and handcraft a video in a more analog manner - no computers. We came close. We broke the shoe down to its main components and painstakingly photographed the shoe piecing itself back together. In order to achieve a CG look witout CG we relied on a lot of duck tape, fishing line, dinner plates, wire, paper clips, and patience.
It was a wonderful process and we are very happy with the final results.