To help promote PlayStation's 'Movies on Demand' service, we tried to imagine what the ultimate movie experience would be like?

To do this, we created a series of high impact promos using 'immersive imaging'. A technique which uses 3d projection mapping as it's starting point, but gives the viewer a supercharged experience.

In the past, projection mapping has worked from a single static view and is therefore quite limited. So by attaching Move controllers to the camera we were able to track this and alter projections in realtime.

The project also combined real life props, pyrotechnics and ninja puppeteers so we were able to blur the boundaries between the virtual and real. Each film was carefully choreographed and timed to the animation sequence so that we could capture the films - all in one take, no cuts, no post production and all in realtime.


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