Choosing from several different television stations, I had to create a 20 to 30 second "bumper" animation of its logo that both conveyed a message about the station and highlighted several of its more popular programs. I was allowed to use any medium or program to create this piece, but the finished product had to be rendered out as a Quicktime movie.
First, I decided to choose the Discovery Channel because I really enjoy their logo/brand and am an avid viewer of their many shows. I then used several program clips, their logo, and a globe that I assembled in After Effects to create my animation. My main focus was on timing the movements with the music, I also wanted to show the clips in a non-conventional way: on the Earth's surface.
(This was a class project and is not for commercial use)