The Market Research Society (MRS) is a global association of companies and individuals working in market research.
The membership organisation’s remit is to champion the value of evidence and the power of research to help illuminate, inform and shape society and business.
The MRS however, were faced with the challenge of increased competition and a tired offering which impacted on the very life-blood of the MRS – its members.
Purpose helped to create a new brand positioning based around the core thought of the MRS being ‘The Conductor’.
We expressed this visually by creating an identity where everything emanates from a centre point – from the logo, to the visual language, to the tone of voice.
Beautiful and compelling illustrations have been created using real data which relate to a series of evidence based messages. The bespoke ‘infographics’ uses cutting edge technologies and has become an intrinsic part of the MRS brand, showing the forward thinking nature of the organisation and takes the identity beyond traditional boundaries and conventions.