people often wonder... how do they do it over there at the apartment? where does the genius pour out of? is it on tap? how does it feel being part of the machine that has spawned 14 nobel prizes (2 of which for molecular physics) since its inception in 2000?

well, the answer is finally here. just click that little play button and marvel at the true-to-life account of the zany goings-on of our typical creative agency in the grips of figuring out a project (behance.net/gallery/swich/123198.) we put this little educational thing together for the benefit of you kids out there in order to illustrate the process of creativity, a lofty goal, i know...

so anchor down, this thing's over 15 minutes long (the creative process can't be summed up in bite-size portions people!) and since these things don't pay for themselves, the short film starts with message from our sponsor...

j vimeo.com/16347646

Loading more stuff…

Hmm…it looks like things are taking a while to load. Try again?

Loading videos…