Alima Pure was born from a place of love.
Inspired by our mothers, moved by our daughters, we support and celebrate joy, beauty, and well-being in all women.
We believe that skin is the connection between inner and outer beauty.
We formulate all our products with this in mind, utilizing minimal ingredients for maximum impact. Made from the highest quality, purest mineral pigments, our makeup is crafted to help empower every woman to present her best self to the world with confidence.
That’s beauty at its most beautiful.