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It was during his skate boarding days as a youth in Quebec that Frédéric encountered a street culture that initially inspired him to pursue graphic arts. However, his desire to be part of a different artisitic world ultimately resulted in his move to Paris in 2000. Since then, he has been able to pursue his passions for travel, art, music and fashion that have been fundamental in forging his eclectic graphic style. Frédéric has directed including commercials, titles and music clips for clients such as Quad (Nos Jours Heureux) Cartier, Armani, Kenzo Parfums, Aéroports de Paris, Adidas, AMC (USA), Ubisoft, IBM, Renault, France Television, Arte TV, MTV Europe, France Télécom, Fox

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