Mercedes-Benz FashionWeek Amsterdam started in 2004 as an initiative to put Amsterdam on the map as a sparkling and internationally oriented destination for Fashion. Twice a year, Fashion Week forms the centre-point of the Dutch fashion world, with a full schedule of catwalk shows, trade fairs, presentations, lectures and parties.
The show programme is for professionals only and takes place at the former Gas Factories in Amsterdam's ‘Westergas' area. Young and established designers show their collections on the Amsterdam catwalk. With the growing interest in ‘Dutch Design', Mercedes-Benz FashionWeek Amsterdam attracts a growing audience of directional international brands, buyers and press.
Answering to immense popular demand, Fashion Week DOWNTOWN consists of numerous public catwalk shows, parties, shop launches, lectures and expositions, all organized in collaboration with local museums, galleries, clubs and shops.
Focusing on Amsterdam's reputation as an inspiring city, the Mercedes-Benz FashionWeek Amsterdam programme combines commerce with creativity. Our city has a lot to offer: a growing pool of talent, an inspiring place to visit and a vibrant place to do business.