Grand Rapids, MI

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ANNUITAS is a firm that exists to help enterprise companies change the way they do Demand Generation. We do this through our proprietary Demand Process Methodology, a holistic model that starts with understanding the buyer’s decision path. We then create the strategy for content, lead management, marketing/sales roles, and technology to maximize that decision path. Once strategy is set, we guide our clients through the execution of the strategy, leading to a perpetual state of demand gen that yields increased revenue, marketing/sales ROI, and customer lifetime value.

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