Armen started his career as a photographer in Paris where he relentlessly documented the rise of urban culture. He quickly built a solid reputation in music and publishing as one of the best photographer of his generation and worked with major artists such as Jay-Z and Usher. Armen naturally moved to filmmaking and directing several music videos and commercials earning himself a nomination at the BET Awards for "Best Video Of the Year". Versatile, Armen's work shows that his creativity has no boundaries, whether it's shooting a ad campaign featuring Spike Lee or directing a series of beautiful short films for Van Cleef & Arpels.
Specialties: product of the 80's