Arnie Friedland

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New York City, New York

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Arnie is CEO of Ride5 Group, a brand-building firm that offers a fresh, approach aligned with a firm’s strategic growth objectives led by its Creative, Films & Tech Divisions. We create compelling narratives and visuals that inspire based on each brand’s unique value then leverage technology, in part, to reach target consumers.

Prior to founding Ride5 Group Arnie received an M.B.A. from Columbia University Business School and worked his way up to Chief Operating Officer of Technology organizations at firms such as Goldman Sachs, JPMorganChase, Credit Suisse and Merrill Lynch. He led global transformational programs, financial operations, expense management, supplier management, resource optimization, enterprise applications development and integration, product management, Intranet systems, program management, client services & operations, organizational strategy and professional development.

Since entering the digital, film and marketing sectors, Arnie has gained an in-depth knowledge of brand positioning, consumer experience, viewer engagement, digital and mobile technologies, social media and multi-dimensional campaigns. He also specializes in advising firms on global business expansion into emerging economic powers such as Brazil and India.

This combination of his experience and thought leadership enables Ride5 to incorporate a unique industry vision for its clients. In addition to leading and implementing the firm’s strategy, Arnie produced an award winning feature documentary, a range of advertisements, short films, websites, and transmedia implementations.

Arnie also serves as CMO of BRICS Connect, a firm that globalizes mid-market firms through deals and services. He’s on the Advisory Board for Socially Responsible Investing at Columbia University and an active member of the National Arts Club participating on committees for Film and Young Membership

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