Diane Pernet's ASVOFF PRO


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Diane Pernet, Founder & Director, ASVOFF

Along with pioneering the advent of fashion blogging via her blog ‘A Shaded View on Fashion’ (ASVOF), celebrated fashion writer Diane Pernet is also credited with spearheading the fashion film genre, providing a new interactive medium through which artists, filmmakers and designers can collaborate on creative projects.

Prior to launching ASVOF in 2005, Pernet was a digital fashion reporter for Elle.fr, Vogue.fr and a fashion editor for JOYCE, Hong Kong. Having initially designed for thirteen years in New York under her namesake brand, she relocated to Paris in the end of 1990 landing her first role as a costume designer for the film Golem l’Esprit d’Exile in 1991.

Pernet’s first fashion film festival was called ‘You Wear it Well’ it debuted in Los Angeles at Cine Space in 2006, laying the foundation for the ASVOFF in 2008, with the festivals first edition launched in September and since 2009 it has screened at the Centre Pompidou in Paris.

Pernet was recognized in 2008 for her pioneering spirit in digital media when she was chosen as one of three influential global bloggers to take part in a panel celebrating a seminal fashion exhibition at the Metropolitan Museum of Art, the other two participants were Cathy Horyn and the Sartorialist. In 2012 she was the recipient of the distinguished FAD Medal from the Barcelona based cultural institution devoted to the promotion of design and creativity, FAD (Fostering Arts and Design). In 2014 Pernet received the Asian Couture Federation Award for her contribution to fashion journalism and in May 2015 she receives the Honorary Legend of Fashion Award from SAIC (School of the Arts Institute of Chicago). In 2013 and again in 2014, she was selected as one of the BOF 500, the people shaping the global fashion industry.

The multi-talented creative holds a degree in filmmaking and communications from Temple University in Philadelphia and also attended both Parsons and FIT. In February 2015 she launched Diane Pernet Paris perfumes at Liberty London: To Be Honest, Wanted, In Pursuit of Magic and Shaded.

External Links


  1. Benjamin Seroussi
  2. Dani Fortuny
  3. J. Mueser
  4. Outcasts Incorporated
  5. Whispering Rebel
  6. StudioV Paris
  7. Marie Losier
  8. Bluearth production
  10. Blonde To Black Pictures
  11. vincent william gagliostro
  12. Dragan NIKOLIC
  13. Gordon von Steiner
  14. trendo.mx
  15. Parts of Four
  17. Red Penguin Production
  18. matteo messervy

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