Having become one of Britain's leading Advertising Photographers in the 80's - Barney Edwards moved into
directing T.V. commercials - becoming well known for his attention to detail - visual flare - and
'specialising in not specialising'.
Beginning his career as a film maker at Park Village Productions - later moving Jim Bakers The Directors Studio - before joining Lewis More O’ Farrell and John Swannell at E.B.S. Productions.
His work was highly visual narrative story telling and 'big production' work like the first Rutger Hauer 'Pure Genius' Guinness commercials or the British Airways London Symphony orchestra Concorde commercial.
Barney won numerous awards for Directing : a Silver Lion at Cannes; a D&AD Silver; a Silver and Bronzes from the British Television Awards; a Silver at the Creative Circle Awards; and numerous mentions.
In the 90's he moved to Africa, where he married and settled for awhile working as a filmmaker, photographer and script writer. Shooting commercials - music videos - and documentaries first through Garrets - and then Velocity Africa.
Returning to the U.K. in 2009 to join Arden Sutherland and Dodd and then Barry Hughes at Therapy films - and
forming a close association with LPA Moving Pictures and Lensmodern.
Since his return he has shot commercials for Douwe Egberts coffee for Dave Trot and Gordon Smith at CST - and for The Conservative Party for Jeremy Sinclair at M+C Saatch's.
Developing and specializing in viral film making techniques using the new Red cam – Alexa and Canon digital camera systems and Final Cut Pro.
Making virals for STA Travel and Qantas for M+C Saatchis - Sainsburys for AMV. BBDO - and the 'Pauline Amos - Use Your Body - Use Your Vote' campaign for The Engine Group.
His present work is very focused on portraiture and on marrying together the skills of an experienced director / film maker / photographer - into the new viral digital film making era.
‘ The kit may have changed – but good story telling is still good storytelling – with the same rules.
Act 1. Act2. Act 3.’
And how do we ever know we don’t know what we don’t know …until we do it ! ‘