Acceptable Use Community Guidelines

Last updated: September 22, 2025

All users of Vimeo Services, as defined in our Terms of Service, must comply with our Acceptable Use Policy, which places restrictions on how you may use such Services. In these Guidelines, we explain how we interpret those restrictions (Sections 1, 2 and 3 below) and enforce them (Sections 4, 5 and 6 below).

We’re committed to respecting the internationally recognized human rights set out in the United Nations Guiding Principles on Business and Human Rights, including by enforcing our Terms of Service and Acceptable Use Policy in a way that balances free expression and privacy with our responsibility to keep Vimeo and the broader community safe from harmful materials. Help us do that by following our Guidelines and reporting content that might violate them.

1. Content

All content — videos, recordings, livestreams, text, images — that you submit to us or create using our Services must comply with our Acceptable Use Policy, the contents of which are explained below.

1.1 Copyright

Before you submit any content, you must ensure that you have all necessary rights to do so. You must either own the content, have obtained appropriate licenses, or have some other clear legal basis to upload it. If your content contains any third-party works (like background music or stock footage), you must also have the right to include those works in your content.

Uploading infringing materials may expose you to legal liability and could result in the termination of your account in accordance with our Copyright Policy. For more information on copyright issues, please read our Copyright Law FAQ.

1.2 Creation Rule (Vimeo.com free accounts only)

Free members of Vimeo.com may only upload videos that they materially developed.

Examples of material development include shooting significant footage, editing, serving as director of photography (DP). Be sure to include your role in the credits. Note that this rule is in addition to the requirement that you have the right to upload the video. If you don’t own the video, you should have written permission from the owner to upload it on Vimeo.

1.3 Content Restrictions

We have reprinted all of the content restrictions listed in subsection 5.2 of our Acceptable Use Policy here, along with additional guidance (click the “read more” links to expand various sections). You may not upload content that:

Infringes any third party’s copyrights or other rights (e.g., trademark, privacy rights, etc.)

Third-Party Rights

For more information on copyright issues, see our discussion in subsection 1.1 above. In addition, your work may not infringe any other third-party rights. This may include trademark rights and privacy rights.

Is sexually explicit (e.g., pornography) or promotes a sexual service

Sexually Explicit Content

We do not allow pornography or other sexually explicit content. This includes content that (1) depicts sexual acts in an explicit manner; (2) contains sexualized nudity; or (3) is primarily intended to cause sexual stimulation, even if no sexual act or nudity is featured. We may allow videos that depict sexuality that serve a clear creative, artistic, aesthetic, or narrative purpose and non-sexual nudity. However, in these cases you must rate the content properly. See Section 1.7 (Content Ratings) below for more information.

We do not allow content that advertises, promotes, or recruits for services of a sexual or erotic nature including:

Prostitution
Escort services
Erotic massages
Other erotic services (including live sex shows, fetish fulfillment, etc.)
Pornographic content
Strip clubs or other erotic entertainment venues

We do not allow videos that advertise or promote a product or service using sexually explicit or extremely suggestive content.

Is defamatory

Defamation

We do not allow content that makes provable false statements of fact about a person, regardless of their private or public status, that would harm their reputation. If the complaining figure is a public one, we will generally require evidence that the false statement was maliciously made to take down the content.

Is harassing or abusive

Harassment, bullying and abuse

We do not allow content that seeks to threaten, intimidate, insult, shame or hurt an individual or group, regardless of their private or public status. Threats, doxxing, revenge porn, trolling, cyber-bullying, and other forms of abuse will be removed.

We believe in the value of allowing for discussion of important issues of public relevance to happen and this often includes critical commentary. Therefore, we may allow critical commentary of public figures may be allowed as long as it does not constitute harassment or abuse.

Contains hateful or discriminatory speech

Hateful and Discriminatory Speech

We do not allow hateful and discriminatory speech. We define this as any expression that (1) is directed to an individual or group of individuals based upon personal characteristics of that individual or group; (2) conveys a message of inferiority or contempt; and (3) would be considered extremely offensive to a reasonable person. Personal characteristics are core elements of identity that are shared by groups of people (and are generally not specific to any one person) and include:

Race, color, national origin, and ethnicity
Gender identity
Sexual orientation
Religion
Disability
Age

Content will generally be considered categorical hate speech if it:

Advocates for or celebrates violence against an individual or group based upon personal characteristics
Advocates or celebrates genocide
Calls for segregation or exclusion
Denies that certain historical events occurred (e.g., Holocaust denial)
Insults a minority group using a slur or “dog-whistle” code
Equates people to animals, filth, vermin, sexual predators, or criminals based upon personal characteristics
Spreads racial superiority theories or views
Spreads conspiracy theories about specific groups who share personal characteristics
Portrays a symbol of hate for no valid purpose

In addition, we do not allow:

Content promoting Sexual Orientation Change Efforts (SOCE): This is content that markets, sells, or constitutes counseling, therapy, or treatments intended to change a person’s sexual orientation from same-sex attraction to opposite-sex attraction.
We do not allow content that markets, sells, or constitutes classes or tutorials that seek to teach seduction techniques, commonly referred to as Pick-up Artist (PUA) content.

Promotes or supports terror or hate groups

We do not allow content from hate or terror groups that aims to spread propaganda designed to radicalize and recruit people or aid and abet attacks. See Section 2 (Restricted Users) below for more information on how we define these terms.

Provides instructions on how to assemble explosive/incendiary devices or homemade/improvised firearms

We do not allow content that provides instructions to create bombs or homemade firearms. This includes instructions on how to modify manufactured firearms to increase their capacity or lethality through non-standard or prohibited means.

Exploits or endangers minors

Child Abuse and Exploitation

We do not allow content, real or non-real, that could exploit, harm, or endanger children (anyone under 18). This includes:

Child sexual abuse material (CSAM)
Content that sexualizes minors, including suggestive posing, framing, or other content commonly referred to as child sexual exploitation material (CSEM)
Content that appeals to minors but contains adult themes
Videos that encourage or depict minors engaging in harmful or dangerous activities
Child nudity, meaning:
- Close-ups of a child’s genitals, anus, or buttocks (regardless of age)
- Nude or partially nude post-pubescent children showing genitals, anus, or female-presenting nipples

We may allow certain images if they are clearly intended for legitimate medical purposes or if they are non-sexual, non-real depictions in recognized works of art (like a classical painting).

We use a combination of digital tools and trained moderators to detect and remove violating content as quickly as possible. If we locate any content suspected of containing CSAM, we will immediately remove the account and report the incident to the National Center for Missing and Exploited Children (NCMEC).

If you intend to watch Vimeo with your kids or upload any content featuring them, please read our Parental Guidance for tips on how to keep them safe.

Depicts or encourages self-harm or suicide

Self-harm and Suicide

We do not allow content that depicts or encourages self-harm or suicide. This includes but is not limited to content that:

Promotes or glorifies suicide
Provides instructions on how to self-harm or die by suicide
Encourages eating disorders

We do allow videos where users talk openly about depression, self-harm, suicide or other mental health issues, or about their own experiences with these issues, to educate the public, raise awareness and help others.

Depicts (1) unlawful real-world acts of extreme violence, (2) vivid, realistic, or particularly graphic acts of violence and brutality, (3) sexualized violence, including rape, torture, abuse, and humiliation, or (4) animal cruelty or extreme violence towards animals

Excessive Violence

We do not allow content that:

Incites violence
Show people being murdered, tortured, or physically or sexually abused
Depict self-mutilation or encourage it
Show animals being tortured or killed
Display shocking, disgusting, or gruesome images

That said, Vimeo understands that there can be videos that engage with these subjects in a critical, thoughtful way, or bring light to a subject that might otherwise go unreported. Videos that report on real-world situations, particularly in the aftermath of a violent event, sometimes may need to contain some graphic or violent scenes so long as they do not veer into the sensationalistic or exploitative. We will also consider whether there is a valid narrative purpose (in the case of fictional works). However, content that seeks primarily to disturb or shock the viewer (e.g., through the use of gore) will generally not be permitted.

Finally, videos that depict violence in a way that complies with our Guidelines must be marked with a Mature content rating to be displayed on Vimeo.com. See Section 1.7 (Content Ratings) below for more information.

Promotes fraudulent or dubious money-making schemes, proposes an unlawful transaction, or uses deceptive marketing practices

Deceptive Schemes

We do not allow content that promotes:

Illegal schemes (like Pyramid/Ponzi schemes)
Businesses that promise wealth with little or no effort
Unregistered securities offerings (absent a legal basis)
Illegal products or services
Products or services (even if legal) using deceptive marketing practices

In addition, users may not use Vimeo.com’s messaging capabilities for unsolicited direct marketing purposes.

Conveys false or misleading claims about (1) vaccination safety, or (2) health-related information that has a serious potential to cause individual or public harm

Health Misinformation

We do not allow health-related content that might cause people to take dangerous or unproven treatments or refrain from taking indicated precautions or treatments that the U.S. Centers for Disease Control and Prevention (CDC) or World Health Organization (WHO) recommend. We also do not allow claims that an epidemic or pandemic (such as COVID-19) are conspiracies.

Vaccine Misinformation

We do not allow claims that vaccines are unsafe for a general population unless the CDC or WHO have substantiated the claim. This includes claims that vaccines:

Cause or contribute to childhood autism (including the claim that the MMR vaccine is linked to autism)
Infant immune systems cannot handle multiple vaccines
Natural immunity is better than vaccine-acquired immunity
Vaccines contain unsafe toxins
Vaccines can infect people with the infectious disease they are trying to prevent
Vaccines are not necessary to combat the spread of infectious diseases

In addition, we do not allow content that promotes an agent or treatment for use to vaccinate against a particular infectious disease if it has not been specifically approved for such purpose by the U.S. Food and Drug Administration or another similar governmental body.

Abortion Misinformation

We do not allow content that seeks to provide false or misleading information regarding the safety and availability of abortion care. This includes:

Promotion of abortion methods other than chemical or surgical methods deemed safe by the CDC and WHO
Claims that misrepresent the safety or side effects of chemical or surgical abortions deemed safe by the CDC and WHO
Content that misrepresents the availability of abortion care at a provider
Content that misrepresents when an abortion may be safely conducted
Claims that ectopic pregnancies can be safely carried to full term
Promotion of so-called “abortion reversal pills”

Examples of content that is not prohibited by this policy:

Debates about abortion laws (whether pro or con)
Objections to abortion based upon religious or moral reasons
Debates about when life begins
Content promoting safe abortion alternatives

Spreads false or misleading information about voting or seeks to obstruct voting

Voter Suppression

We do not allow content that spreads false or misleading information on voter eligibility, voter registration, and the voting process (e.g., time, place, manner, requirements) in a manner that might cause a reasonable voter to fail to take an action that would allow that person to effectively vote. We also do not allow content that seeks to intimidate or harass voters.

Election Interference

We do not allow content that: calls for violence over voting or an election; seeks to intimidate or harass persons who administer voting or elections; or encourages others to do any of the foregoing or to interfere with or obstruct the voting or election process.

Misinformation about Elections Results

We do not allow false and misleading information about the results of an election where the content:

contains an explicit or implicit call for violence or unlawful activity;
defames, intimidates, or harasses people or companies involved in administering elections; or
is part of an apparent campaign to spread disinformation on Vimeo.com (e.g., multiple accounts created to spread the content or other coordinated behavior).

Candidate Eligibility

We do not allow content that spreads false or misleading information about a candidate's technical eligibility requirements for an elected office (e.g., age, citizenship, address).

Contains (1) claims that a real-world tragedy did not occur; (2) false claims that a violent crime or catastrophe has occurred; or (3) false or misleading information (including fake news, deepfakes, propaganda, or unproven or debunked conspiracy theories) that creates a serious risk of material harm to a person, group, or the general public

False and Misleading Content

We do not allow:

Claims that established events such as genocides, school shootings, or terrorist attacks did not happen.
Claims that a disaster or other emergency did occur when no such event happened.
Fake news, highly deceptive manipulated media (e.g., deepfakes), propaganda, conspiracy theory-related content, or any other false and misleading information that creates a serious risk of real-world-harms to individuals, groups, and the general public. Examples include:
- QAnon-related content
- Disinformation that seeks to stoke violence or insurrection
- War propaganda by foreign governments

Violates any applicable law

1.4 Screen Name, Profile Picture and Avatar

You may not use screen names, profile pictures or avatars that are offensive (e.g., names with explicit language), depict any nudity, display symbols associated with gangs, hate groups, or terror organizations, or violate the content restrictions in Section 1.3 above.

1.5 Considerations

In making decisions, we consider the entire context of the content to determine whether there may be a valid reason for including certain types of speech, such as newsworthiness, discussion of a religious text, criticism, or dramatic or narrative purposes (for fictional works). Such purposes may not be used, however, as mere devices to justify problematic speech (i.e., Restricted Content under our Acceptable Use Policy, as detailed in Section 1.3 above). We may also consider related content (like title, description, and tags) and information outside of Vimeo, such as the user’s activities elsewhere, materials linked from Vimeo, and the intended audience.

1.6 Captioning

If you submit content that is also distributed on television, you must provide captioning. Similarly, if you are under any legal obligation to provide captioning, you must do so. Even if you are not required to do so, we strongly encourage you to provide them so that we can provide the best experience possible for people who may have difficulty viewing or listening. For Vimeo.com, please read our Captions and Subtitles article for more information.

1.7 Content Ratings (Vimeo.com only)

For Vimeo.com only: In some cases, you might submit content that complies with our terms but may not be suitable for all audiences. If you submit a video that, for example, contains permissible nudity, sexuality or other adult themes, you must rate it as Mature. We may restrict who can view videos based on their content rating, and we may apply or adjust a content rating where appropriate. Please read our Content Rating guidance for more information.

1.8 AI-Generated Content Label (Vimeo.com only)

For Vimeo.com only: You must label content that has been meaningfully altered or synthetically generated when it appears to be realistic. This includes content that, in whole or in part:

Portrays a real person saying or doing something they didn't.
Alters footage of an actual event or location.
Creates a lifelike scene that didn’t take place.

You don’t need to label content that is clearly unrealistic, animated, includes special effects, or has used generative AI for production assistance.

We may automatically apply a label when you use our creation and editing tools or when we detect altered or synthetically generated content. Please read our AI Content Label guidance for more information.

2. Restricted Users

Certain users may not use our services, regardless of their content. These are: gangs, hate groups, terror organizations, members of the foregoing, and persons who are subject to U.S. sanctions. In certain cases, persons who are subject to sanctions by a non-U.S. government may also be included in this category. In addition, if you are in a country or region that is subject to comprehensive U.S. sanctions, you may not purchase software services or hardware from us.

Banned Groups

We define hate groups as organizations that have adopted, based upon its statements, leaders or activities, a hateful ideology. We define a hateful ideology as a set of beliefs that malign a group based upon personal characteristics. For U.S.-based groups, we consider the Southern Poverty Law Center’s designations of hate groups to be conclusive. For non-U.S. groups, we may consider governmental or non-governmental designations. The absence of a group from any list of designated hate groups will not be considered evidence that the group is not a hate group.

We define a terror group as a group that seeks to use criminal acts intended or calculated to provoke a state of terror in the general public to achieve political or ideological goals. We deem the U.S. Federal Bureau of Investigation’s list of domestic terror groups and the U.S. Department of State’s list of foreign terror groups as conclusive, but not exhaustive.

A gang means any organization that uses fear, intimidation, or violence to conduct or further illegal activities or goals. We may consult relevant national and foreign law enforcement lists to determine whether an entity constitutes a gang.

3. Conduct

Our Code of Conduct, Section 5.3 of our Terms of Service, sets rules that bar users from (among other things) harassing other users, interfering with our technical measures, spamming, or engaging in inauthentic behavior. “Spamming” includes mass distribution of the same or similar content, content containing links intended to sell the user some dubious item, and the use of bots, scripts, or other automated tools for any purpose. “Inauthentic behavior” includes creating fake accounts, liking or commenting on your own content using another account, and purchasing likes or comments from third parties

4. Reporting Suspected Violations

If you see conduct that violates our terms, you may report it by either flagging it (where provided) or contact us. For Vimeo.com, please read our Reporting Abuse article for more information.

We may take action to prevent the abuse of our features and to protect users from spam and harassment. This includes evaluating patterns of use such as speed, frequency, and content quality. Users found to be misusing our platform or reporting tools (e.g., submitting excessive or bad-faith reports) may face temporary restrictions or permanent account termination.

If you believe that someone has infringed your copyright, please submit a takedown notice using our Copyright Policy. If you are a law enforcement agency seeking information pertaining to a criminal investigation, please consult our Law Enforcement Guidelines.

5. Enforcement

5.1 Approach to Moderation

We endeavor to review specific content that is flagged by our users, third parties, and certain software-based systems. We do not endeavor to review every piece of content uploaded to our systems. In addition, when we do review content, it is usually for a particular reason, and so we do not endeavor to review it for all possible terms violations. Nor do we “pre-clear” any content before submission.

We use a combination of techniques to detect and mitigate the risk of illegal or policy-violating content being uploaded or shared on our platform. Our moderation efforts include:

Enforcement Technology: We are using and improving systems that combine automated tools and human review to enforce our policies. These systems may proactively scan for and enforce against policy violations before they are reported by users.
These automated detection and enforcement systems are intended to identify high-volume violations and severe policy breaches, such as content related to terrorism, and child exploitation and abuse. We also use hash-matching technology to detect and block known harmful content like CSAM (Child Sexual Abuse Material), NCII (Non-Consensual Intimate Imagery), and TVE (Terrorism and Violent Extremism). Additional tools we use include keyword detection, content filters, and behavioral signals. Any content moderation decision made by an automated system is subject to human oversight. While technology is a vital part of our safety efforts, all appeals will be reviewed by a human moderator.
Human Moderation: Trained moderators review content flagged by users, automated tools, internal stakeholders, and external partners. They evaluate whether content violates our Terms of Service and apply enforcement actions as necessary.
External Vendors: In some cases, we may partner with external moderation providers to ensure timely and accurate enforcement.

Where appropriate, we report illegal content to law enforcement or to relevant authorities such as the National Center for Missing and Exploited Children (NCMEC).

5.1.1 Non-Consensual Intimate Images (NCII)

Vimeo is committed to protecting individuals from unauthorized sharing of intimate images. If you believe intimate imagery has been posted without your consent, report it through our content reporting tool. We take these reports seriously and will act promptly, including removal of content and potential account termination.

We use hash-matching tools to block the re-upload of known NCII. In some cases, we may require identity verification or additional information to process a report. NCII is strictly prohibited on our platform.

5.1.2 Child Safety & Priority Content Protections

We classify and address certain types of harmful material as Primary Priority Content (e.g., pornography, suicide/self-harm, eating disorders), Priority Content (e.g., bullying, extreme violence, dangerous challenges), and Non-Designated Harmful Content (e.g., depression content, body stigma content) in accordance with applicable regulations.

We prohibit any content that exploits or endangers children, including CSAM, sexualization of minors, grooming, or any depiction — real or simulated — that could be construed as exploitative. This includes AI-generated and non-realistic imagery depicting minors in a sexualized or fetishistic context.

We use multiple measures to detect and restrict harmful content, especially where minors may be exposed. These include:

Proactive detection using keyword analysis, classifiers, and hash-matching
Human review escalation for high-risk cases
Content labeling and filtering based on severity
User reporting tools and easy-to-use safety controls

Vimeo defines a minor as any person under the age of 18. Accounts that violate child safety policies may be permanently banned. If you are not a Vimeo user and wish to report suspected CSAM content, please email [email protected] and include the relevant URLs.

We also provide tools that allow users to manage their experience, including the ability to block, mute, and report other users and adjust visibility or safety settings. These tools help users control what they see and who can interact with them.

5.2 Content Moderation Actions

Violations may result in suspension, restriction, or removal of content, account privileges, or your entire account. Account removal will occur in severe cases, such as where you have willfully or repeatedly violated our terms or have uploaded extremely inappropriate content. If your account is permanently removed, you may not create a new account.

We endeavor to notify account holders of our enforcement decisions by emailing the registered email addresses on file. For this reason, it is important that you keep the email addresses up to date and regularly check your email.

We may, where appropriate, grant grace periods to comply with our requirements. The failure to address our concerns within the provided timeframe will be considered a violation itself absent good cause.

5.3 Appeals

If you believe that we have made a mistake in moderating your account, your content, or a user report, you may appeal our decision.

If your appeal concerns a removal due to a copyright infringement claim, please follow the counter-notice procedures in our Copyright Policy. For all other issues, please follow the procedures below.

To appeal, complete the Appeals Form. In the Form you should (1) identify the content that was removed (and the URL if you have it); (2) provide an explanation of why you believe our decision is in error. Note that arguments such as “I see other people uploading this content” are never considered good excuses.

Where practicable, we will endeavor to provide a response within 30 days. If we ask for additional information, please provide it promptly. Your failure to do so may result in denial of your appeal.

If we find good cause to reverse our initial decision, we will either restore the materials (if we still have them) or allow you to resubmit them. Do not re-upload materials pending an appeal.

Appeals should be filed promptly. We reserve the right to summarily deny appeals that are made 30 days after the removal of content and 60 days after the removal of your account. We also reserve the right not to allow appeals in cases of extreme content, such as CSAM.

If you reside in the European Union, you may file an appeal up to six months from the date of the enforcement decision. You also have the right to seek resolution through an accredited out-of-court dispute settlement body or judicial redress. A list of accredited bodies is available from the EU Commission.

6. Legal Effect

These Guidelines provide our definitive views on our restrictions but are not meant to be exhaustive and shall not be construed to impose limitations or obligations on Vimeo that do not appear in our Terms of Service. We may, from time to time, update our Guidelines to provide guidance on new situations that may arise.