Along with Ersa’s past experiences and their industrious design process, which brings together company’s engineering excellence within their expansive factory, interior design team aimed to create a concept which is inspiring, eye-catching and high-spirited where customers will be delighted to spend time in. The retail concept consists of natural, deliberately un-designed factory look features that are both casual and polished. Concept comprises a sequence of boxes done in different materials as in a material lab.
Different types and sizes of display boxes recall individual atmospheres and sensations to demonstrate workplaces and furniture systems. Display solution drew conceptual inspiration from children blocks idea as it symbolizes a straightforward geometry and understanding. These sculptural display boxes are ruled by wood and copper; smooth and rough, unrefined and polished with a playful cross reference to industrial look and feel of Ersa’s factory.