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  1. Quantum Intelligence: Moving Beyond Statistics for Marketing Research

    18:21

    from Center Global Brand Leadership Added 1 0 0

    At the BRITE '17 conference, Chris Welty, Sr. Research Scientist at Google, ponders the flaws in the traditional statistical models we use to think about human behavior and preference. If I say…

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    • Brands Gain Relevance By Losing Control

      17:19

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      In talking about strong brands, the term consistency is usually paramount. At the BRITE ’17 conference, however, Thomas Ordahl, Chief Strategy Officer of Landon, cautioned brand managers against…

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        00:53

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      • David Rogers on The Digital Transformation Playbook

        20:28

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        BRITE founder, author, and Columbia faculty member David Rogers talks at BRITE '16 about how businesses need to transform by understanding that now: 1) customers are part of a network, 2) competition…

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        • Is Past Prologue? The History and Future of Brand Building

          13:46

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          This panel at the BRITE '16 conference features: Shelly Lazarus '70, Chairman Emeritus, Ogilvy & Mather Lew Frankfort '69, Chairman Emeritus, Coach, Inc Russell Dubner '00,…

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          • Marketing Transformation at GE: Storytelling and Business Results

            13:32

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            At the BRITE '16 conference, Linda Boff, Chief Marketing Officer at GE, talks about the digital industrial giant’s relentless pursuits in early adoption and deliberate experimentation with…

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            • Marketing, Entertainment, & Gen Z: Connecting with a New Generation

              23:20

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              At BRITE '16 a distinguished panel of entertainment executives zeroed in on Generation Z -- a group of curious culture creators, adolescent activists, and relentless explorers -- and what brands…

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              • KIND Founder Daniel Lubetzky on Thinking with AND

                17:27

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                KIND Founder Daniel Lubetzky speaks with Columbia Business School's David Rogers at the BRITE '16 conference on the importance of "thinking with and" to avoid the false compromises…

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                • Algorhythms for Marketing Transformation with Mitch Joel

                  19:52

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                  Mitch Joel, President of Mirium Agency and author of the forthcoming "Algorhythm," discusses at the BRITE '16 how marketers need to think about adapting to our digitally transformed…

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                  • Panasonic's Transparent TV display demo at CES 2017

                    00:19

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                    On the showroom floor this familiar device with a twist -- i.e. a see-through TV screen -- drew some of the highest attention and wonder at the event. The most dazzling thing is sometimes the simplest.

                  • The Philosophy of Robots

                    13:52

                    from Center Global Brand Leadership Added 74 0 0

                    At the BRITE '15 conference, professor John Morrison of Barnard College contemplates several philosophical questions about robots: Are they capable of thinking? That is, can they have thoughts,…

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