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  1. The Target pill bottle isn't a bottle, it's a system


    from Brandon Schauer Added 590 2 0

    It’s unfortunate that the 2005 design of the Target pill bottle has too often been treated as just a product design and graphic design solution. Yes, it received much earned respect for being…

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    • The cake model of product strategy


      from Brandon Schauer Added 7,498 39 0

      The cake model of product strategy is actually two different models for how to evolve and improve the scope of a product over time. Most organizations plan out new products and experiences using…

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      • i like vimeo's new share and embed interaction design


        from Brandon Schauer Added 103 0 0

        here's an example clip of it in action

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        • smile with your eyes


          from Brandon Schauer Added 510 1 0

          Sometimes at Adaptive Path we take the email thread waaaaay toooo far. Case in point:
 “learn to smile with
your eyes." From Tyra, to mouth face, to pam’s head on a stick. Our apologies,…

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          • 30 seconds to creativity


            from Brandon Schauer Added 11.2K 48 2

            I tweeted a while back that it's been discovered you can boost creativity with side-to-side eye movement. People who watched a target moving side-to-side for 30 seconds have been tested as producing…

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            • MX 2010 | What is MX?


              from Brandon Schauer Added 308 1 0

              MX is a conference for people who take a leadership role in guiding better experiences into the world. This year, MX serves up examples to learn from and approaches to adopt that can help you lead…

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              • Untangling brand and customer experience, in 10 minutes or less


                from Brandon Schauer Added 6,141 72 3

                To untangle the poorly understood relationships between brand and customer experience, I talked and diagrammed with Josh Levine of Great Monday. Does the brand define the customer experience? Or is…

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                • Failcon | Design failures are part of success


                  from Brandon Schauer Added 396 6 0

                  A great customer experience is elusive because experiences are by nature so ambiguous. The good news is that you can fail your way to finding your great experience. This movie shares the fourth of…

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                  Videos Brandon Schauer

                  Here are all of the videos that Brandon Schauer has uploaded to Vimeo. Appearances are videos that Brandon Schauer has been credited in by others.

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