The success story really began in 1948 when brothers Pierre and Joseph Bron established Bron & Co. in Basel. Since then, the company Bron Elektronik AG is making lighting and flash systems for photographers. broncolor is specialised in a narrow but deep range of products, pursues intensive research, develops superior equipment and is always accessible to customers. High Swiss Quality is a standard. broncolor products are distributed with success in more then 60 countries worldwide.